The New Meaning
of Community
The New Meaning
of Community
Today, we’re spending less and less time at home. Neighborhoods and other community organizations used to define our social networks, but now, mobile phones and social media connect us in a whole new way. We may be connected to hundreds (even thousands) of people throughout the world and not even know the people in the house next store.
Fundraising with Social Media
There is no denying that social media has changed the way that we communicate. Research has shown that Americans check their social media accounts an average of 17 times per day. So why don’t we fundraise through social media? The argument has been that it kids are primarily using social media, not the adults who make the purchases. This myth is simply not true. Studies show that those between the ages of 25 and 54 are the heaviest users of social media.
Stop Selling to Strangers
We tend to support and care for those we are connected to while having the tendency to brush off and ignore strangers. Traditional fundraising requires door-to-door sales. When communities were defined by neighborhoods, this method worked well. However, neighbors have become the strangers as people now connect, online based on interests, beliefs, careers, and hobbies. “Community” is no longer defined by geographical constraints.
Instead of knocking on stranger’s doors, Fundraiser Cart allows you to communicate with the 21st-century definition of community. Our programs make it easy to share your story, ask for support, and sell your products to those who know you, care about you, and want to support you, no matter where they live.
